Spoiler alert: Betteridge’s Law applies.
Friends of the Blog Malcolm Burnley (of Citified) and Jon Geeting (of Plan Philly) have been taking very hard looks at the economics of putting more carsharing cars on the streets of Philadelphia, and it’s very good reading. But I’d like to unpack something that Jon mentioned in his piece:
The reason [we aren’t seeing Zipcar and Enterprise more aggressively going after cheap curb spaces] appears to be that the process the city has devised for renting out PPA-managed spaces adds too many soft costs to be worth it for rental companies to spend the time pursuing them.
If Zipcar or Enterprise wants to rent just one publicly-owned parking space, they need a letter from the adjacent property owner (if applicable), they have to make a presentation to the local Registered Community Organization (RCO) and get a letter of support from them, and they also need a letter of support from the District Councilperson.
Something about this is very broken. Even under the most venial interpretation of the support requirement, the RCO and District Councillor veto points are a waste of everybody’s time. District Councillors can pressure (or even shake down) the companies much more effectively, through means other than approving or disapproving individual pod spaces. And no RCO in the city is ever going to going to find a legitimate reason to say no to an amenity in their neighborhood that reduces the demand for on-street parking. Even RCOs with a BANANA ideology usually think that abundant parking is a good thing, or at least fret about every household having two cars. In neighborhoods where parking is tight, reducing parking demand will result in an immediate uptick on everyone’s quality of life. In neighborhoods where parking is abundant, who is going to even bother caring?
As Geeting points out, the current system has led to an absurd state of affairs where Enterprise has 74 on-street spaces, mostly inherited from local predecessor PhillyCarShare which accumulated them aggressively despite the soft costs, while national sector leader Zipcar has only 11 curb spaces, citywide.
We’ve run the carsharing experiment for over a decade now. Enterprise and Zipcar are good neighbors that provide a good service that helps not only their members, but the city overall. It’s time to update the law and let them put a shared car on any block where a property owner or owner wants to invite them, and the market will support it staying there. Let a thousand pods bloom.